Chipotle… maybe tasty, but not sexy.

I was chatting with a friend tonight online, and she was talking about how she had Chipotle [Mexican grille] for dinner. I have never eaten there, and I have heard from many that I’m very deprived, so I’m sure I’ll get my Chipotle fix in due time. This post, however, is not about the food at Chipotle, or even the restaurant itself — it’s about their really un-sexy web site, and why it may drive users away.

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